February 11, 2026 · 5 min read
How to Calculate SaaS ROI (Without Vendor Spin)
The two numbers that matter for any software purchase are payback period (in months) and annual ROI %. Everything else is window dressing.
The formula
ROI % = (Total annual benefit − Annual cost) ÷ Annual cost × 100. Total annual benefit is the sum of time-savings value (hours saved × loaded hourly rate × users × 52 weeks) and revenue lift attributable to the tool.
The honest version
- Use a fully-loaded hourly rate, not base salary ÷ 2,080.
- Only count hours that flow into billable or strategic work. Recovered hours that turn into Slack don't count.
- Discount year-one benefits by 30–50% for onboarding ramp.
Try it
The SaaS ROI Calculator runs all of this in seconds.
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